Kuala Lumpur, 16 October 2014 – Wanting visible results in their skincare, more and more people are flocking to the dermatologists and aesthetic clinics, opting for more drastic treatments such as those administered by injection. But now, thanks to the Booster Serum with Hyaluronic Acid (HA) from Novexpert, those wanting smoother, ageless looking skin can get the desired results with just one bottle containing the amount of hyaluronic acid equivalent to 20 injections.
As a ‘cosmeceutical’ skincare brand from Paris developed by a team of French doctors, Novexpert takes much pride in its all-natural, 100% hypoallergenic and biodegradable formula. Using safe, efficient, clean and advanced technology, this unisex brand applies medical-based formulations that are suitable for all skin types and safe for long term use.
Among the many facets of skincare are moisturizing, anti-ageing and smoothening. The Booster Serum with Hyaluronic Acid has earned its right as a Novexpert star product and bestseller as this multi-function care not only smoothens lines, it also repulps and moisturizes skin – and best of all, works on any skin type! Whether man or woman with dehydrated, sensitive, oily or tired skin, this daily use Booster Serum is set to provide a (literal) pick-up and can be applied everywhere (face, eye contour, neck, cleavage) and in any season or climate.
Hyaluronic acid is a naturally occurring polysaccharide (carbohydrate) found in the body, 50% of which is found in your skin. This ‘moisture-binding ingredient’ performs various functions to add plumpness to parts of our body such as improve and maintain skin hydration and elasticity, stimulate production of collagen, cushion joints and nerves and even works as an antioxidant. However, one-third of your hyaluronic acid is synthesized on a daily basis, with the average lifespan of your naturally-occurring hyaluronic acid at only 24 hours in the epidermis only 8 hours in the dermis. Furthermore, naturally occurring levels of this element decrease with age; with an almost 50% loss by the age of 50! Therefore, we could all use a little help to maintain the ‘plumpness’ that only hyaluronic acid can grant us!
The secret in the Novexpert Booster Serum is its ultra-concentration with 100% pure and natural HA with proven efficiency. The Booster Serum is unique as it contains four different sizes of HA to penetrate different layers of the skin. Performing different functions, the four sizes of hyaluronic acid molecules each serve a distinctive purpose: the 2 bigger sizes provide action on the skin surface and tissues to improve skin softness and to moisturize; whereas the 2 smaller sizes provide a more in-depth action on cells to repulp, heal and boost collagen. Furthermore, the Booster Serum not only has the highest external supply of HA, it also contains a natural ingredient (polysaccharide) which encourages the skin to generate its own HA. Thanks to this level of technology, users are able to see an immediate lifting, firming and plumping effect, as well as long-term skin improvements.
Staying true to its all-natural formula principle, the Novexpert hyaluronic acid is created with clean biotechnologies from lactic and wheat extract, producing a hyaluronic acid that is 100% identical to the one generated by your skin. This further solidifies the Booster Serum as a great addition to your everyday skincare, as you need as little as 2 drops to apply to the skin to help combat the daily loss of naturally-occurring hyaluronic acid. For men, it can even be used as an after shaving solution, and ladies wanting a fuller pout can even apply the serum to their lips for that much-desired plumped-lip look. For professionals, it can be used as complementary care for aesthetic treatments performed.
Back in Kuala Lumpur for the launch of the Novexpert Booster Serum with Hyaluronic Acid was the brand’s Founder and CEO, Monsieur Cyrille Telinge all the way from Paris, France. “Hyaluronic acid is really the ‘last secret of the movie stars’. Two years ago, products with HA were only made for dermatologists to boost their injections. And now for the first time, we have an HA product available for everyone,” he said, adding: “This product has brought us much excitement at Novexpert as we experienced our shelves being out of stock in the first 2 weeks after it was launched! Furthermore, we are proud to be sharing the highest concentration of hyaluronic acid in the world, with just one of our dropper bottles containing the equivalent HA quantity you would find in 20 injections,” shared Telinge about the Booster Serum.
Always excited to share about the brand that took his team of doctors 8 years to develop, Telinge was pleased to catch up with the positive feedback Novexpert has received in the Malaysian market. Novexpert has won over 11 industry awards in Europe and continues to collect local grooming/beauty awards as a consumer favourite. Also present at the event was Aileen Chan, CEO of wellness company LiveLife Sdn Bhd as Novexpert’s Malaysian distributor.