Rilax Zzz, Malaysia’s leading natural sleep supplement, gave away 1000 packs of Rilax Zzz (worth a total of RM23,000), of which 200 packs was made exclusive to Malaysia Kini readers, during the month of March in celebration of World Sleep Day.

World Sleep Day (WSD) which fell on 16 March 2012 is an annual event organized by the World Sleep Day committee of the World Association of Sleep Medicine (WASM).  Held for the fifth year, this event is intended to raise awareness of the importance of sleep for better health. It also aims to lessen the burden of sleep problems on society through better prevention and management of sleep disorders.

“LiveLife is delighted to be supporting World Sleep Day again this year, as we see its synergy with Rilax Zzz in promoting the health benefits of a good night’s sleep. Sleep is as important as a healthy lifestyle as diet and exercise, but quite simply, many of us are not getting enough hours or getting enough quality sleep due to our hectic lifestyle.  Many who have difficulty in this nocturnal activity resort to taking prescribed sleeping pills which can be dangerous when taken for the long haul,” said Aileen Chan, Chief Executive Officer of LiveLife Sdn Bhd, the company that distributes Rilax Zzz.

A recent U.S. study suggests that people who take certain sleep medications even once in a while may be up to five times more susceptible to early death. The drugs are also linked with a significantly increased risk of cancer among people taking high dosages.  The findings, published in last month’s issue of BMJ Open, an open-access journal that is part of the British Medical Journal family of publications, show the importance of not becoming dependent on sleeping pills such as benzodiazepines, non-benzodiazepines, barbiturates and sedatives.

Researchers from the Scripps Clinic Viterbi Family Sleep Center in California, and the Jackson Hole Center for Preventive Medicine in Wyoming evaluated and analyzed the data on more than 33,000 patients for their study, of which nearly one third were on prescribed sleeping medication. After adjusting for other risk factors, the team found that within roughly two years after beginning sleeping pill drug regiments, one in 16 sleeping pill patients died, while only one in 80 patients not taking drugs died. The research has resulted in shockwaves in the health industry around the world.

A veteran in the natural health industry, Chan explained, “We have a product that really works without the side effects that worry consumers. Classified as a food product, Rilax Zzz uses natural functional ingredients with scientifically proven benefits – so people can sleep well at night and wake up with energy and passion for life each day. In fact, the steady growth of this second generation sleep supplement’s sales showed that it has helped many to have a good night’s snooze since its launch in December 2009.”

“In a survey that we conducted among 28 pharmacy retailers and 80 consumers, 93% reported that they were satisfied with Rilax Zzz, 97% would take it again and 98% would recommend the sleep product to their friends and family. The top three benefits experienced by the pharmacists and consumers were: falling asleep easier and faster, sleeping right through the night or waking up less frequently and waking up feeling refreshed”, said Chan.

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