LiveLife’s main distribution channels are chain pharmacies and independent pharmacies followed by clinics, hospitals, health food stores, beauty salons, hair salons as well as major online sites. In Malaysia, LiveLife covers over 1,000 outlets throughout East and West Malaysia.
The LiveLife International Group of companies currently operates in the Asia-Pacific region in the strategic markets of Malaysia, Singapore and Japan. At the same time, new markets are also being developed with operations expected to commence soon in China, Hong Kong, Vietnam, UK and USA.
LiveLife’s Inaugural Product Launch
In 2003, LiveLife launched Estime® – Internal Beauty System, an oral skin supplement from Switzerland, in both Singapore and Malaysia.
Just 9 months after its launch, Estime won the Best Skincare Supplement Award 2004 from Watson’s Personal Stores, an international chain pharmacy as the best- selling oral skincare supplement in its Malaysian stores. The Ambassador of Switzerland, H.E. Dr Peter Schweizer witnessed the presentation ceremony in recognition of Estime’s rapid success in the market, with only less than a year from its launch.
In 2005, Estime was recognized not only as the Best-of-the-Best Skin Supplement but also as Best Selling SKU (Health Category) in Sales by the same chain store. Then, once again with true staying power, 2006 marked Estime’s third year of reign as not only the best-selling skincare supplement but once again officially as the Best-of-the-Best Skin Supplement for the second time around!
Apart from top selling awards, Estime also garnered a Beauty Award in 2004 for Innovation and R&D by Harper’s Bazaar magazine, recognizing the product’s scientific breakthroughs and technology. Readers of Her World magazine also gave their thumbs up to Estime as the Top Well-Being Product of 2004.
In the scientific arena, Estime achieved peer recognition when scientific papers on Estime’s clinical studies were presented to scientists and doctors at two international scientific conferences, namely the 16th Regional Conference of Dermatology and the 3rd Asia-Pacific Anti-Ageing Conference 2004. More significantly, proof of Estime’s efficacy and safety has now been published in the prestigious Journal of Cosmetic Dermatology in December 2005.
LiveLife’s marketing approach and marketing strategies have successfully propelled Estime into a major brand; taking over as the market leader within 12 months of launch. As testament to this, in 2006, LiveLife was also recognized as the Best Local Health Supplier by its main distribution channel at the time, Watsons which is a major chain pharmacy in Malaysia and elsewhere.
Bought over by a major conglomerate in 2007, Estime ceased to be manufactured in Switzerland, and thus is no longer available for distribution.